IT ALL STARTED WITH A FASCINATION OF T-SHIRTS. THE REST YOU CAN SAY, IS HISTORY. FROM MY FIRST SILK SCREENED SHIRT, TO A PAID IDENTITY PROJECT IN HIGH SCHOOL, I WAS HOOKED.

Later designing an entire line of resort-wear t-shirts and countless more identities, brochures, advertisements, billboards, buses, etc and 25 years later, still passionate about design. Not just graphic design, the design of experiences.

All day long we are inteacting with people, books, magazines, newspapers, posters, advertisements, websites and ever increasingly, social media. Every experience is much more than just one touch. More than ever before, they are related and interwoven with each other and into our daily lives. 

This is the business of experience design. It's not enough these days to create a brochure. Or a website. A facebook page. Or send out a few tweets. They need to work together for a common goal.